SiteScope

The Problem

Most SEO 'auditing tools' fall into one of two categories: too shallow (they only check basic tags, don't explain issues, and don't feel useful for real optimization) or too heavy (slow dashboards, confusing UX, multiple page reloads, and no workflow-friendly reporting).

Teams doing audits at scale need something that produces actionable issues (not just metrics), supports bulk comparisons and quick exports, includes practical optimization helpers (especially for meta tags), and stays fast and reliable, even on large pages.

• Too shallow: only check basic tags, don't explain issues, don't feel useful for real optimization
• Too heavy: slow dashboards, confusing UX, multiple page reloads, no workflow-friendly reporting
• No bulk auditing capabilities for teams doing audits at scale
• Missing practical optimization helpers, especially for meta tags
• No real-time feedback when writing meta titles and descriptions
• Can't handle large-scale audits efficiently
• Reports aren't export-ready or workflow-friendly

The Solution

SiteScope is designed as a modular SEO auditing suite with a clear workflow: Enter a URL → run audit → see score + issues → drill into module views → export report → track history. For bulk audits: Run bulk audits → get a sortable table → find patterns (missing titles/canonicals/duplicates) → export CSV.

It's structured around 8 core modules plus 4 specialized tabs, all accessible without page reloads.

What Makes SiteScope Different

SiteScope stands out with enterprise-grade features designed for professional SEO workflows.

• Single Page, Enterprise UX: SPA-style navigation (no friction switching modules), professional light theme only (enterprise-friendly, consistent branding), Inter typography across the product for a clean, modern feel
• Real-Time Meta Studio (No API Calls): Most tools send the title/description to a server or rely on external APIs. SiteScope's Meta Title & Description Quality Studio works purely client-side with character count + progress indicators, pixel width estimation (SERP truncation warnings), keyword presence + CTA detection, spam word alerts + readability scoring, and combined scoring (0–100) with breakdown panel. This gives instant feedback while writing without latency or costs
• True Bulk Auditing (Up to 100 URLs): Bulk mode supports textarea input or CSV upload, URL cleaning/validation, concurrent processing (Promise.all), results table with 14 practical columns, and export-ready CSV with safe escaping + date-stamped filenames

Core Modules and What They Deliver

SiteScope includes 8 core modules plus 4 specialized tabs, each designed for specific SEO auditing needs.

• Overview Dashboard: The 'executive summary' of an audit with SEO score (color-coded) + progress bar, focus keyword detection and placement checks, SERP preview simulation, critical fixes badge + scroll-to-fixes, quick stats (words/links/images), and last 5 audits for that URL stored in localStorage
• On-Page SEO Auditor: Deep content analysis with heading structure validation + hierarchy visualization, keyword density indicators (primary/secondary), internal/external link analysis with filters, image audits with alt/title coverage % and gallery view, and additional quality flags like breadcrumb detection, readability notes, orphan content ideas
• Indexability Module: Makes it obvious whether Google can crawl/index the page with meta robots + canonical validation, canonical vs robots conflict detection, HTTPS verification, robots.txt and sitemap quick open tools, and JS rendering notes and crawlability guidance
• Technical SEO Analyzer: A practical technical view with Core Web Vitals (estimated LCP/CLS/INP) presentation, structured data detection + schema viewer (pretty JSON-LD), JS SEO checks (script count, noscript, framework detection), social tags preview (OG + Twitter cards), and performance recommendations (images, caching, compression, etc.)
• Reporting Module: Built for workflow and deliverables with PDF export (detailed audit report), one-click 'copy ready fixes', audit history dashboard (last 50 stored locally), and compare two audits side-by-side to track improvement
• Mobile Site Reviewer: A visual QA tool inside the SEO product with realistic device frames (mobile/tablet/desktop), orientation toggle and fullscreen preview, dimensions display + URL display, and a mobile SEO checklist (touch target size, text size, scrolling, viewport meta)
• Specialized Tabs: Industry-specific audits that focus on what matters most—Local SEO (LocalBusiness schema, NAP checks, GBP checklist), Ecommerce SEO (Product schema, reviews markup, category structures), Blog SEO (Article schema, long-form checks, TOC suggestions), and Multilingual SEO (hreflang, lang attribute, language URL structure)

Architecture (How It Works)

SiteScope runs as a Next.js App Router application with server-side analysis to avoid CORS issues and keep parsing fast.

• High-Level Approach: SiteScope runs as a Next.js App Router application with server-side analysis to avoid CORS issues and keep parsing fast
• Workflow: User submits URL → Frontend calls /api/analyze or /api/bulk-analyze → Server fetches HTML (Axios, custom User-Agent, 10s timeout) → Cheerio parses HTML into a virtual DOM → Extractors collect meta, headings, links, images, schema, social tags, etc. → Scoring engine starts at 100 and deducts points for failures/warnings → Results return as structured JSON and render into modules → Audit saved into localStorage history (up to 50)
• Why server-side parsing matters: avoids browser CORS limitations, more consistent HTML extraction, faster audits, predictable failure handling
• Scoring System (Designed for Action): The scoring system is intentionally simple and explainable—start at 100, deduct penalties based on severity, cap certain penalties (like missing alt text max -20), and interpret score clearly: 90–100: excellent, 70–89: good but needs improvements, <70: multiple issues blocking performance. This makes the score meaningful, but the real value is the fix list and module drill-down

Engineering Highlights

SiteScope is built with modern technologies and architectural decisions that prioritize performance and user experience.

• Built using modern Next.js + React + TypeScript with a strong, scalable UI architecture
• Bulk processing optimized through concurrent workflows
• Meta Studio runs entirely client-side to keep it instant
• localStorage-based history reduces backend complexity while keeping the workflow practical
• UI system enforces consistency (spacing, card patterns, status badges, progress bars)

My Role

I built SiteScope end-to-end, including product design, server-side analysis pipeline, parsing and extraction logic, scoring system and severity mapping, bulk processing with concurrency, and frontend UI for quick readability.

• Product design (what to check, how to score)
• Server-side analysis pipeline
• Parsing and extraction logic
• Scoring system and severity mapping
• Bulk processing with concurrency
• Frontend UI for quick readability

Outcome and Impact

SiteScope provides an SEO workflow that feels like a product, not a script: quick audits with clear scoring, deep drill-down when needed, bulk auditing for scale, reporting for delivery, meta optimization for immediate action, and device review to prevent mobile UX/SEO misses.

It's built to support SEO freelancers, agencies, and in-house teams who need speed + depth + presentation-quality outputs.